A private equity investment, traditionally, was made by a private equity firm, a venture capital firm or an angel investor. Now, (because Reg CF and via MusicFy) non-accredited investors can participate in this asset class.
Each of these categories of investor has its own set of goals, preferences and investment strategies; however, all provide working capital to a target company to nurture expansion, new product development, or restructuring of the company’s operations, management, or ownership.